Million Dollar Fish releases first-ever shirt for Fishos

Huge news! We’ve just released our first-ever official Million Dollar Fish shirt!

The limited edition, locally made fishing shirt features iconic Territory wildlife and landscapes, including the elusive red-tagged Million Dollar Fish himself.  A must-have for any self-respecting fisho, the shirt was designed and produced by our good mates at Big Fish Gear.

Josh Ker from BigFish Gear said they wanted to create something uniquely Territorian.

“We thought about all the different environments a person coming to the Territory to fish might come across.

From Jabiru’s escarpments and waterfalls to mud crabs, lilies and barra, we wanted to capture all those elements that make this place so unique. Definitely a shirt for the fishing collection.”

Josh, who’s watched his business grow from a one-man show to 15 staff operation since it started in 2008, said the official shirts, like all their fishing apparel, are 100% designed, printed and manufactured in the Northern Territory.

“The whole production, from printing, pressing and cutting to sewing and packing all happens here in Darwin at a factory in Winnellie. All we source from interstate is the custom-made fabric.”

If you catch a tagged fish while wearing the official Million Dollar Fish Season 6 shirt, Big Fish Gear will chuck in a $1000 gift voucher.

“We’ll just need a photo of the angler with the tagged fish while wearing the shirt.”

Made from a lightweight, cool material with high UVP sun protection, the official Season 6 shirt is quick drying, won’t fade or break down, and is suitable for all weather.

“We know our shirts are the best because we live, work and play in them every day. You can buy cheaper versions, but as soon as you go out in the sun you’ll cook.”

“This is a fantastic opportunity for us to align a product with Australia’s richest fishing competition,” Joshua said. “We’re really proud our official Season 6 shirts will help put Million Dollar Fish and the Territory on the map.”

The shirts retail at $89.95 but fishos who register for Million Dollar Fish Season 6 will get an exclusive code for almost 40 per cent off.

Register to Million Dollar Fish here

Ready to begin your adventure?

Season Six begins in

13hours40minutes
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Acknowledgement to Country

Northern Territory Major Events Company respectfully acknowledges the past, present and emerging Traditional Owners of the beautiful land on which we live, work and gather. We respect the cultural practices and traditions of our hosts, recognise the importance of sustainably caring for our country, and commit to being respectful visitors to traditional lands.

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