NT reaps rewards from Million Dollar Fish Season 6

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Australia’s richest fishing competition keeps going from strength to strength, with the latest season of Million Dollar Fish delivering incredible results for the Territory and its economy, new figures show.

According to research, Season 6 of Million Dollar Fish generated an economic benefit (new money) of $11 million to the Top End, and an economic stimulus of $41.3 million for the Territory. Close to 29,000 people registered for Season 6, with almost 25,000 fishos actively participating in the competition.

SportsBet External Affairs Manager Brad Fanning said the company was thrilled to be the naming rights sponsor of an initiative that is delivering so many benefits to the Territory.

“It is fantastic these impressive results have been confirmed as we are busy preparing for Season 7 to be another bumper year, both for fishos out on the water trying to catch a tagged barra, and for the Territory as businesses reap the benefits of so many people signing up for this unique competition,” he said.

The largest contingent of people visiting the NT from interstate for Million Dollar Fish were from Queensland, followed by New South Wales. A total of 20,289 visitor nights were generated by visitors from outside the Territory.

In addition, the Net Promoter Score (NPS) for Season 6 was 72 per cent, with participation satisfaction coming in at 4.4 out of 5. More than 69 per cent of Season 6 visitors to the Territory indicated they are very likely to return for the next season of the competition.

Million Dollar Fish Season 7 returns on 1 October 2021 and will run until 31 March 2022. Registrations will open on 1 September 2021. For more information, head to www.milliondollarfish.com.au or follow Million Dollar Fish on social media.

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Acknowledgement to Country

Northern Territory Major Events Company respectfully acknowledges the past, present and emerging Traditional Owners of the beautiful land on which we live, work and gather. We respect the cultural practices and traditions of our hosts, recognise the importance of sustainably caring for our country, and commit to being respectful visitors to traditional lands.

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