People fishing

History of Million Dollar Fish

Famous for barra, the Northern Territory is widely known as Australia’s top fishing destination. The Million Dollar Fish competition started in 2015 to encourage visitation and to give one lucky fisho the chance to reel in a million bucks. Now a staple on the Top End’s calendar of events, Million Dollar Fish continues to grow with more prize-tagged fish released every year. Barra are tagged and secretly released right across the Territory in five main fishing regions: Darwin, Kakadu, Arnhem Land, Katherine and Tiwi. Since the competition launched, over 40 fishos from around Australia have reeled in tagged barramundi, and hundreds more have won epic prizes from our partners.

The East Alligator flood plains just after the Wet Season is a special place to fish.

Season 6

With more prize-tagged fish than ever before, Season 6 is the biggest yet. Running from 1 October 2020 – 31 March 2021, up for grabs is seven* Million Dollar Fish, 100 $10,000 barra and 20 Charity Fish worth $5,000 each (with $2,500 going to the fisho and the other half going to charity). Beneficiaries of Season 6 Charity Fish include Cancer Council NT, Star Ball through the Starlight Children’s Foundation and the Shimano Junior Indigenous Guide Program through the Hayden & Reynolds Project. For the first time ever, we’ve introduced the Double Tag Barra, worth $15,000 ($10,000 to you, and $5,000 for a mate who’s has a tough 2020). There will be five released in Season 6 (one in each fishing region).

*Once the first Million Dollar Fish is caught, the remaining six become $10,000 in value.


Multiple ways to win

There are multiple ways to win big with Million Dollar Fish! If you reel in a verified tagged barra, you could take home huge cash prizes of up to a million bucks. By simply registering, you’ll also go into our Lucky Prize Pool draw, where every month we’ll be giving away epic prizes from our partners!

Ready to begin your adventure?

Season Six begins in


Acknowledgement to Country

Northern Territory Major Events Company respectfully acknowledges the past, present and emerging Traditional Owners of the beautiful land on which we live, work and gather. We respect the cultural practices and traditions of our hosts, recognise the importance of sustainably caring for our country, and commit to being respectful visitors to traditional lands.

© Million Dollar Fish - 2020ABN: 17 435 764 236