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Merchandise

A person standing on the bow of a small fishing boat casts a fishing line across calm turquoise water. The person is wearing a long-sleeve Million Dollar Fish fishing shirt, viewed from the back, featuring a large Million Dollar Fish logo, SportsBet branding, a map of the Northern Territory, and artwork depicting a barramundi, wetlands, birds and waterways. The boat is surrounded by open water, with a low mangrove-lined shoreline visible in the distance under a bright sky. The image showcases the Million Dollar Fish apparel in an on-water recreational fishing setting.

You don’t have to reel in a winning barra to represent Million Dollar Fish out on the waterways of the Northern Territory or Australia wide.

We’ve partnered with Big Fish Gear to design a limited edition Season 12 Million Dollar Fish fishing shirt and merchandise range.

Make sure you’re registered to access your exclusive code to get discounted rates off the full range of gear!

OFFICIAL MDF SEASON 12 SHIRT

Front view of a long-sleeve fishing shirt featuring Northern Territory and Million Dollar Fish branding. The shirt has an earthy khaki and grey colour palette with a large barramundi illustration across the lower front, surrounded by wetland imagery including mangroves, lily pads and water reflections. The Northern Territory logo appears on the left chest, while the Million Dollar Fish logo and SportsBet sponsor logo appear on the right chest and sleeve. Bright highlights on the barramundi create a metallic, prize-fish effect, reinforcing the Million Dollar Fish competition theme.

The limited edition Official Million Dollar Fish Season 12 Shirt is a must-have for any self-respecting fisho. Featuring the red-tagged Million Dollar Fish, this shirt is another one for the Million Dollar Fish collection.

  • UPF 50 broad-spectrum sun protection from 97.5% of UVA & UVB rays

  • Completely designed, printed, manufactured and distributed in the NT

  • Ultra cool, designed in the tropics to be lightweight, soft and comfortable.

  • Quick drying won’t fade or break down – great in all weather!

  • Unisex sizing, available in XS through to 5XL

Logo of "Big Fish" featuring a stylised fish with sharp fins and an open mouth, outlined in green and black.

Price:
$99.95 (OR $69.50 WHEN YOU REGISTER TO MILLION DOLLAR FISH)

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FISH HEADZ

Protect your head, ears and neck from the sun, wind and rain with Million Dollar Fish Season 12 Fish Headz.

Fish Headz are a lightweight, cool and comfortable buff that can be dunked in icy water to cool you down, or used in conjunction with sun protection cream to make sure you don’t finish your fishing trip red as a tomato.

  • Breathable stretchy polyester fabric

  • UPF 20-30 broad-spectrum sun protection

  • One size fits all

  • Use sun protection cream around the surrounding areas especially if you are pulling it on and off

  • Fish Headz should not be used as a complete substitute for Sun Protection Cream rather used in conjunction with it to get the very best benefits

Logo of "Big Fish" featuring a stylised fish with sharp fins and an open mouth, outlined in green and black.

Price:
$21.95 (OR $16.50 WHEN YOU REGISTER TO MILLION DOLLAR FISH)

BUY NOW

STUBBY COOLER

Million Dollar Fish branded stubby cooler featuring a large central Million Dollar Fish logo with SportsBet branding beneath. The design incorporates a map of the Northern Territory showing major river systems, overlaid on a montage of iconic Top End fishing and wetland imagery. Visual elements include a barramundi, fishing lure, crocodile, waterbirds, lily pads, waterways and a small fishing boat. The colour palette uses earthy khaki, green, blue and black tones, reflecting the Northern Territory’s aquatic landscapes and recreational fishing culture.

Keep your Great Northern cold with a Million Dollar Fish Season 12 drink cooler.

Logo of "Big Fish" featuring a stylised fish with sharp fins and an open mouth, outlined in green and black.

Price:
$9.95 (OR $7.50 WHEN YOU REGISTER TO MILLION DOLLAR FISH)

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REIDY'S B52 LURE

Reidy's Lure

Proudly manufactured in Australia, Reidy’s Lures are known for designing and producing some of the best barramundi lures in the world. Could this be the trick for bagging the Million Dollar Fish?

Logo with the text "Reidy's Fishing Lures" in bold, stylised black lettering with red outlines on a white background.

Price:
$27.50 (OR $19.50 WHEN YOU REGISTER TO MILLION DOLLAR FISH)

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S12 MERCH PACKAGE

Big Fish Gear

Why not kit yourself out with the full range of gear and snag yourself $54.85 off the RRP?

*Package includes: Shirt, Reidy's B52 Lure, Fish Headz & Stubbie Cooler

Logo of "Big Fish" featuring a stylised fish with sharp fins and an open mouth, outlined in green and black.

Price:
$159.35 (OR $104.50 WHEN YOU REGISTER TO MILLION DOLLAR FISH)

BUY NOW
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Merchandise - Multiple ways to win - Million Dollar Fish