Season 10 of Million Dollar Fish was off-the-scale!

Season 10 of Australia’s richest fishing competition, Million Dollar Fish, has wrapped up in spectacular style, with 17 lucky anglers reeling in a combined $210,000 in red-tagged barramundi across the Northern Territory.

While Season 10 has ended, fishos shouldn’t pack up their gear just yet. Ten barramundi carrying the $1 million tag will remain active during the off-season, from 1 April 2025 to 30 September 2025. To claim the million-dollar prize, anglers must have been registered for Season 10. Once a million-dollar fish is caught, the remaining nine will become inactive.

The action kicked off at a blistering pace, with nine $10,000 barra landed in just the first week, matching the entire tally of Season 9 in just a few days. By the end of the first month, that number had jumped to 14, making it the hottest start in the competition’s history.

Local fishing legend George Voukolos has cemented his status in Million Dollar Fish folklore by hooking his third $10,000 barramundi in ten seasons. His total winnings now stand at an impressive $30,000, with all the prize-winning fish caught in the Daly River — the gift that just keeps giving! His streak began in Season 2 with a 64cm, $10,000 barra, followed by a 70cm prize catch in Season 3.

The excitement ramped up again when Palmerston fisherman Kin (Akim) Lay reeled in the first tagged fish of 2025—a 72cm red-tagged beauty at Bridge Billabong, Mary River. As the only fish caught during the Size Matters campaign, which awarded $40,000 to the biggest $10,000 fish in February, Akim walked away with a whopping $50,000 payday.

Million Dollar Fish, backed by major partner Sportsbet, wasn’t just about big catches this season; it was also about big-hearted giving. Thanks to the competition, Cancer Council NT received a generous $21,000 donation, with $1,000 contributed for every $10,000 fish caught, plus an extra $4,000 for the Size Matters Campaign.

Season 10 was record-breaking with more than 62,000 registrations, with interstate anglers making up 57% of entries. Fishos from Western Australia, South Australia, Tasmania, and the ACT doubled their registrations, all hoping to hook the next million-dollar barra.

Sportsbet Head of NT Operations Thijs Bors was excited to see another record season of Million Dollar Fish.

“Sportsbet is delighted to see another successful season of Million Dollar Fish wrap up with 17 lucky winners,” he said.

With over $2 million in prize money awarded since Million Dollar Fish began in 2015, Season 10 set another record with its monthly prize draws, offering a total prize pool valued at $79,000. The grand prize was a Stacer 429 Outlaw SC boat, valued at $35,000.

The countdown to Season 11 is officially on. Season 11 will start on 1 October 2025.